Perinatal Council "Celebrates the Child" for its 20th
Anniversary, October 7, 2011
In 1979, in response to unacceptable rates of infant mortality
and illness in Oakland, the Oakland Perinatal Health Project
began providing education, outreach, and coordination of direct
comprehensive care services with a staff of six people; and
in 1984, the East Bay Perinatal Council was incorporated as
a not-for-profit agency. The organization operated continuously
under that name until 2001, earning a reputation for exceptional
service delivery and program management.
In 2001, the East Bay Perinatal Council adopted a new name
- The Perinatal Council (TPC). The change in name reflects
the depth of the agency's experience and the influence of
the work beyond the two county service area. The mission of
The Perinatal Council is to save the lives of babies, enhance
the parenting skills and well-being of mothers and fathers,
encourage healthy choices for teens, promote self-sufficiency,
increase the joy in being a family, and cultivate partnerships
for building healthy communities.
The Perinatal Council places special emphasis on serving
low-income African American and Latino families and others
at risk for less than optimal pregnancy outcomes. The Perinatal
Council has played a pivotal role in reducing teen pregnancy
rates in the East Bay.
During the past two decades, The Perinatal Council has become
a well-known provider of services to teens, women, families,
and young children. In 1985, the State awarded The Perinatal
Council the Adolescent Family Life Program (AFLP) grant to
provide comprehensive case management for pregnant and parenting
teens in Alameda and Contra Costa Counties. The Perinatal
Council's Black Infant Health (BIH) outreach and tracking
model was found to be so effective, it was adopted by the
California Department of Health Services as a model for all
16 state-funded BIH projects. In 2002, the BIH program was
recognized as a model program in Contra Costa County. BIH
has been instrumental in helping to cut the East Bay's black
infant mortality rate in half.
Since it is important for The Perinatal Council that programs
be accessible to clients, offices are placed throughout the
two county service area. The Perinatal Council represents
a trusted presence in the neighborhoods where clients live,
and the proximity makes it possible for staff to anticipate
and respond to community needs quickly and effectively.
In 2002, The Perinatal Council was recognized as a national
"Champion of Industry" for its leadership in maternal
and child health. And because The Perinatal Council is recognized
as a premier provider of services to pregnant and parenting
teens, they were also selected to be the provider of intensive
family support services to Alameda County teen parents and
their children through the Every Child Counts initiative.
Over the years, The Perinatal Council has increased its capacity
to work with families in need, adding programs to provide
peer-to-peer support groups for pregnant and parenting teens
and peer support training for African American women and men
so that they can become community educators in the areas of
HIV/AIDS and substance abuse. The Healthy Tomorrows Peer Educator
Training Program produced a film with the East Bay Center
for the Performing Arts, and Filmmaker Aarin Burch, titled
"Reflections Unseen", about the lives of eight San
Francisco Bay Area HIV positive African American women who
provided testimonials of wisdom, courage and faith on their
journey of survival and living with HIV and AIDS. The film
received the Best Short Documentary Award at the "Through
Her Eyes" Women of Color Film Festival in 2011.
Since its inception, The Perinatal Council has opened five
satellite offices (Richmond, Bay Point, Pittsburg, Hayward
and Antioch) and now operates with a staff of sixty.
The Perinatal Council's tag line - "Always in the interest
of the child", sums up the heart of its work: its unwavering
commitment to at-risk children in Contra Costa and Alameda
counties. To provide the best outcomes for children, the council
supports and advocates for those who are responsible for children's
care and guidance.
The Perinatal Council will mark the 20th anniversary of its
founding on October 7, 2011 through a "Celebrating the
Child" open house and reception at its Fruitvale Family
Resource & Conference Center, honoring its many board
members, donors, staff, and clients, working together to help
families and babies grow, learn and succeed.
For more information, please contact Jody Parsons, Communications
Coordinator, 510-883-9563, email@example.com.